Google Ads Management
More Calls. Less Wasted Spend.
Immediate visibility and qualified leads through tightly managed Google Ads campaigns built to convert.
Why Search Local
Who We Work With
Built for UK trades
& local services
Every industry has a different lead problem. Here's how Google Ads solves it.
The Problem
The phone rings at 9am but by noon the schedule is empty — local "emergency plumber near me" searches are going straight to competitors who appear first.
How PPC Helps
Appear at the top of Google the moment someone searches "emergency plumber [town]" and capture high-intent calls before they scroll to a rival.
Typical Cost per Lead
£12 – £35The Problem
Generic brand ads attract tyre-kickers rather than people with real legal needs and the budget to act on them, burning spend for poor-quality enquiries.
How PPC Helps
Target high-intent queries like "divorce solicitor [city]" or "conveyancing quotes [area]" to reach clients actively seeking legal help right now.
Typical Cost per Lead
£40 – £120The Problem
The waiting list is full for NHS patients but private treatment chairs sit empty — existing patients simply don't know about the private services on offer.
How PPC Helps
Target searches like "private dentist [town]" and "Invisalign near me" to fill private appointment slots with fee-paying patients who are ready to book.
Typical Cost per Lead
£25 – £70The Problem
Relying on word-of-mouth means feast-or-famine — no reliable pipeline of new enquiries to keep the crew busy and cash flowing through quiet periods.
How PPC Helps
Dominate searches like "roofing company [area]" and "flat roof repair near me" to generate a consistent, predictable flow of qualified job enquiries.
Typical Cost per Lead
£20 – £60The Problem
Portals like Rightmove and Zoopla consume vendor instructions — it's almost impossible to stand out locally when every agent looks identical online.
How PPC Helps
Run campaigns targeting "sell my house [area]" and "estate agent [town]" to capture vendor instructions directly, bypassing expensive portal listings.
Typical Cost per Lead
£30 – £90The Problem
Consultation bookings rely entirely on Instagram — one algorithm change or account restriction can wipe out an entire month's worth of enquiries overnight.
How PPC Helps
Google Search puts your clinic in front of high-intent buyers searching "botox near me" or "lip filler [city]" — people actively looking, not passively scrolling.
Typical Cost per Lead
£15 – £45The Problem
New clients come almost entirely from referrals, making growth slow and unpredictable — there's no reliable way to turn on new business when capacity opens up.
How PPC Helps
Target searches like "small business accountant [town]" or "tax return help [area]" to reach sole traders and SMEs actively looking for professional help.
Typical Cost per Lead
£35 – £100The Problem
Most enquiries via comparison sites are price-shoppers comparing five other fitters simultaneously — conversion rates are low and margins are squeezed.
How PPC Helps
Own searches like "kitchen fitter [area]" with ads that highlight your portfolio and reviews, attracting buyers who are ready to invest rather than just browse.
Typical Cost per Lead
£18 – £50What to Expect
MONTH BY
MONTH
Build & Launch
- Account audit or full setup from scratch
- Conversion tracking installed and verified
- Keyword research across all match types
- Campaign and ad group architecture built
- Ad copy written and approved
- Campaigns go live within 8 business days
Optimise & Test
- First full optimisation pass on live data
- Negative keyword refinements applied
- A/B ad copy testing begins
- Quality Score improvements targeted
- Bid adjustments by device, location, time
- First performance review delivered
Refine & Expand
- Winning ad copy scaled, losers paused
- Bid strategy refined based on conversion data
- Landing page recommendations provided
- Remarketing audiences built
- Expansion into new keyword opportunities
Scale & Compound
- Weekly or fortnightly optimisation passes
- Monthly reporting with ROI breakdown
- Budget reallocation to top performers
- Ongoing creative testing
- Seasonal strategy adjustments
Pricing
CHOOSE YOUR
PACKAGE
No lock-in contracts. Cancel with 30 days' notice. All prices exclude VAT.
Standard
Ad spends between £1k – £3k per month
- ✓ Google Ads account setup or audit
- ✓ 1 search campaign (up to 3 ad groups)
- ✓ Keyword research & selection
- ✓ Ad copy (3 variations per group)
- ✓ Conversion tracking setup
- ✓ Negative keyword list
- ✓ Monthly performance report
Growth
Ad spends between £3k – £5k per month
- ✓ Everything in Standard
- ✓ Up to 5 campaigns
- ✓ Remarketing campaign included
- ✓ Landing page recommendations
- ✓ A/B ad copy testing
- ✓ Audience targeting & refinement
- ✓ Fortnightly optimisation & reporting
- ✓ Monthly strategy call
Custom
Ad spends of £5k+ per month
- ✓ Everything in Growth
- ✓ Unlimited campaigns
- ✓ Google Shopping & Performance Max
- ✓ YouTube pre-roll ads
- ✓ Competitor conquest campaigns
- ✓ Weekly optimisation
- ✓ Dedicated account manager
- ✓ Weekly reporting dashboard
Get Started
LET'S GET
TO WORK
Fill in the form and we'll be in touch within one business day to confirm your package and get things moving.
No lock-in contracts
Cancel with 30 days' written notice at any time.
Response time
We respond to all enquiries within one business day.
Onboarding
Most clients are up and running within 5 business days.